FMCG
Technopeak team creates digital ecosystems for integrated business process management tailored to the individual needs of each customer
Working together with us will help you to increase productivity, reduce costs, maintain constant growth in the market and will take your company to the next level of competitiveness!
REAL EFFECTS OF OUR CUSTOMERS
Revenue growth in the first year after the implementation more than
X2
Reduction of equipment losses
56%
Reduction of the duration for contract procurement from
A WEEK TO 1 DAY
Reduction to process sales
x10 TIMES
Office operator reduction
x2.5 TIMES
Shelf share increase:
+25%
traditional retail
+38%
chain retail
DIGITAL SERVICES
DATA SERVICES
DIGITAL SERVICES
Menu
Distributor Dashboard
FEATURES
- Applications, approvals, additions
- Tracking status:
- Sell-In
- Sell-Out
- Warehouse balances
- Price lists
- Accounts receivable
- Order statuses
- Financial Information and Interaction History
- Available assortment, plans for /warehouse godos arrival
- KPI plans establishment, monitoring and calculation of its implementation
- Single Window for Contract Management and Commitment Control
- Portrait of a distributor
BENEFITS FOR BUSINESS
- Speed of management decisions increase
- Reducing labor costs for information collecting from distributors
- Improving quality of data transmitted by the distributor
- Objective control of compliance with contractual terms and KPI calculation
- Reducing time spent on reporting and collecting information on distributors
CRM [ Customer Relationship Management ]
FEATURES
- History of interaction with a customer (calls, letters, messages in chats on the website and social networks)
- Customer base management
- Trade Management
- Sales funnel
- Drafting contracts
- Tender work
BENEFITS FOR BUSINESS
- Quick collection of information on the outlet
- Increasing the speed of management decisions
- Reducing labor costs for routine operations
- Ability to focus sales reps on key customers
SFA — web application
FEATURES
- Managing distributors, their warehouses, assortment and price lists
- Client base and sensory parameters management
- Questionnaires for merchandising tasks management
- Assortment Matrix Management
- Task Setting and Execution Control
- KPIs and employees’ bonuses management
- Routing sessions, monitoring implementation, viewing session results
- Audit of distributor sales representatives
BENEFITS FOR BUSINESS
- Improving the effectiveness of sales force management
- Obtaining real-time and reliable data on visits of the distributor’s field employees and sales representatives
- Reduction of incorrect KPI rewards (%)
- Actions of sales representatives are confirmed by facts
- Reduction of reporting time
SFA — mobile app
FEATURES
- Territory Sensing and Customer Base Management
- Viewing and completing assigned tasks, route session
- View contract terms, accounts receivable and customer credit limit
- Acceptance of customer orders, collection
- Access to marketing materials and product presentations
- Completion of questionnaires for the tasks of merchandising and monitoring compliance with contractual conditions, etc.
- View KPI plan/fact and automatical calculation of bonuses achieved
- Integration with Image Recognition
BENEFITS FOR BUSINESS
- Increase the efficiency of sales representatives and merchandisers
- Reducing the number of operators
- Instant update and automated collection of information on the outlet after the visit
- Improved monitoring of sales reps
- Reduction of labor costs by automation of shelf audits with Image Recognition
- Reduction of incorrect KPI rewards (%)
Trade Marketing
FEATURES
- Increase in sales promotion and trade-marketing activities in the context of the sales point
- Management of the assortment in real time (including work with inventory, novelties, OoS, top-SKU)
- Control of availability and placement of POS materials
- Shelf operation: compliance with display standards, monitoring of shelf share, control of facing and product quality
- Price Audit and Inventory Control
- Monitoring of competitors’ activities
BENEFITS FOR BUSINESS
- Improvement of efficiency and objective evaluation of marketing activities
- Objective monitoring of merchants’ compliance with obligations and standards
- Quick information acquisition on competitors’ prices and their representation in outlets
PROMO TOOL
FEATURES
- Planning of promotional and wholesale activities in the channel of key customers
- Transmission of promo data to local systems (ERP, Planning System, Salesforce Automation)
- Promo pre-modeling
- Initiation and preliminary evaluation of promotional activities
- Approval Process
- Sales and Operational Planning and Pricing Management
- Post evaluation of the promos conducted
BENEFITS FOR BUSINESS
- Improving the quality of promotional planning and forecasting accuracy
- Minimize «bad costs» such as penalties from customers Reducing losses from underestimated/overestimated
- production plans (due to fluctuations in demand, write-offs, discounts on product shelf life, etc.)
- Improved control of promo representation in networks through integration with Salesforce Automation
- Getting reliable promo data in real time
Trade Equipment Data Base
FEATURES
- Maintaining an unified register of equipment
- Tracking the status of each piece of equipment
- Control of equipment movement and location
- Failure Causes Analysis
- Initiation, coordination and control of equipment maintenance: repair, installation, dismantling, replacement
BENEFITS FOR BUSINESS
- Reducing equipment losses
- Up-to-date information of the location and condition of the equipment
- Information is updated after each sales representative visit
- Transparent service program
- Improved planning of equipment budgets
- Monitoring of earmarked funding
B2B, B2C portal
FEATURES
- Ensuring control and access to the entire company’s sales chain
- Building a direct channel of interaction with the end customer
- Flexible business scenarios for B2B and B2C
- Automation of work with distributors
- Receipt of orders 24/7
- Pricing of any complexity
- Marketing Programs and Personalization
- Real-time access to objective analytics across the entire sales chain
BENEFITS FOR BUSINESS
- Reduce costs and increase revenue by distributors work automation
- Quick launch of the portal, time to market less than 3 months
- Sales growth due to receipt of orders 24/7
- Saving time to process sales data
- Increase end customer loyalty through implemented marketing programs and personalization
- Real-time access to objective analytics across the entire sales chain
DATA SERVICES
Menu
Data lake
FEATURES
- Storage of unstructured information of any formats from different sources
- Flexible configuration
- Capabilities of scaling up
- Data can be retrieved with specific features or analyzed directly inside the lake using analytics systems
- Portrait of a distributor
MDM [ Master Data Management ]
FEATURES
- Management of the contents of NSI directories
- Viewing and searching the contents of NSI directories
- Requests management to add/modify help information
- Creating and configuring custom directories in user mode
- Synchronization of NSI directories
- Integration (loading/unloading) of NSI directories
- Administration of NSI directories
BI [ Business Intelligence ]
FEATURES
- Data Mining. Data processing and analysis tools for different slices. The system identifies dependencies and trends using a variety of information processing methods — from statistics and forecasting to semantic analysis
- Extracting information from the data lake, transforming and clearing information
- Data visualization
AI [ Artificial intelligence ]
FEATURES
- Image Recognition — product recognition, display and prices on shelves
- Sales Forecasting
- Predictive analysis of the distributor’s condition
- Recommendations for working with customers, territory, distributors
- Sales Rep Routes Optimization
Use case articles
Let's talk about field employees: some of them like and know how to bypass control systems. We will also mention digital tips that can help managers to exclude non-compliance with regulations by field employees.
Let's talk about field employees: some of them like and know how to bypass control systems. We will also mention digital tips that can help managers to exclude non-compliance with regulations by field employees.
Let's talk about field employees: some of them like and know how to bypass control systems. We will also mention digital tips that can help managers to exclude non-compliance with regulations by field employees.
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